Who can resist the temptation of the sales?
The thrill of the chase; the satisfaction of securing that piece you’ve lusted after all season.
But those reductions can be all too dazzling: you hesitate and your favourites sell out; you overfill your basket and panic. Here’s how to steer your way through sales with a clear head. We promise your wardrobe will thank you.
S T E P O N E
Be strategic. Build your wishlist in your account early on – before the sale starts is ideal (remember to add each item in your size). Then, as soon as the sale hits, simply move them over to your shopping bag and – click – that sales bargain is yours.
S T E P T W O
Scrutinise your existing wardrobe: where are the gaps? Do you need a take-you-anywhere dress? A great blazer? A jumpsuit you can dress up or down? A new Breton striped top? This is the time to get your hands on it. This also sharpens your focus.
S T E P T H R E E
Speaking of focus – try not to be too swayed by vast discounts. Ask yourself: do I need it? Love it? Will it work with existing pieces in my wardrobe?
S T E P F O U R
Shop smart and make a beeline for the classics: denim shorts, a leather jacket, the perfect little black dress, cashmere sweaters, well-cut tees, flattering swimwear. You’ll always need these, regardless of the season.
S T E P F I V E
Look out for transitional pieces that you can wear now and into autumn/winter. That dress you’ve had your eye on – yes, it’ll look great with sandals, but can it carry you into autumn if you layered it over a poloneck and added boots.
S T E P S I X
If you love it, buy it. Sometimes resistance really is futile.