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  • Meet The Model…

    Copenhagen-based model Frederikke is back with us for our AW17 campaign (you might recognise her from our Spring/Summer shoot), and we're delighted to be working with her again for another season!

    Whilst on location in Amsterdam, we managed to grab five minutes behind the camera with the lovely Frederikke to talk model must-haves, guilty pleasures and her favourite pieces from the new collection... 

    How did you get into modelling?

    I was scouted at a shopping mall by my agent when I was just 12 years old. I was very shy and had absolutely no interest in being in front of a camera. But eventually I said yes, and that was the best decision of my life.

    What are your model must-haves?

    Definitely a power bank! That’s a real life saver. And of course some good headphones, since I always listen to music when I’m on the move. A good face oil is also a good idea to always bring with you since you fly a lot as a model. My skin tends to get dry, so oil saves my day pretty often.

    What’s the best and worst thing about your job?

    The best thing is getting to work with people from all around the world. And seeing places you never would have seen otherwise. Once I went to Namibia in Africa, and on my day off I went to meet a completely isolated tribe. Experiencing the way they lived, completely self-sufficiently, was a total eye-opener and one of the most incredible experiences I’ve ever had.

    The worst thing would be all the waiting time: in airports, on shoots, at castings etc. – if you aren't a patient person to begin with, you DEFINITELY have to start learning how to be. 

    Second career choice – if you hadn’t gone in to modelling what would you be doing?

    Since I was a kid I’ve always dreamed about becoming a marine biologist. Maybe one day!

    What would people be surprised to learn about you?

    I love all sorts of plants and flowers! I have SO many in my apartment in Copenhagen, I even have my own little kitchen garden with loads of different herbs and chilies.

    What are your top picks from the new hush collection?

    Since I love flowers I also love floral prints, so my favourite piece from the new collection is the Ren Midi Dress as it's super light and has the perfect fit. The Onyx Leather Jacket in black is also perfect for any outfit and for any occasion. And the Cashmere Socks are the most comfortable thing ever! They are now at the top of my wishlist for this year.

    At hush we value female friendships - what qualities do all your friends share?

    Loyalty. That’s what I find most important. You should be able to share your deepest secret with your friend without the fear of the secret being leaked. If you don’t feel that your friend is loyal to you, what is the point of being friends with that person? A true friendship is one where you can trust each other and know that your friend will always be loyal to you, and the other way around.

    Favourite holiday destination?

    Thailand – one of the most beautiful places I’ve ever been, nature-wise. Sydney as well, I love their healthy way of living and they have incredible food there. I’ve spent months in Sydney combining holiday and work and had the best time of my life there, I'd recommend it to everyone.

    Guilty pleasure?

    Nutella! No doubt, I love it a little too much. I also loooove buying new dresses – you can never have too many, right?

    How do you unwind?

    Laying on my couch watching all kinds of shitty TV shows. I also relax while playing squash – it's so physically demanding that you can’t think of anything else.

    Ultimate comfort food?

    I spend way too much money on sushi, but it’s worth it all. It makes me feel spoilt whenever I buy it. Mmmmmm!

    What are you listening to right now?

    Desperate Housewives playing on the TV in the background...

    Shop the new collection here and follow Frederikke on Instagram @frederikkewinther_ for off-duty style and behind the scenes shots!